On-demand wine crafting and custom labeling marketplace
A renowned wine industry services brand, a board of motivated investors, an Amazon product design leader, and a team of the top design minds uniting to create one of the most unique startups the food and beverage industry has seen- bridging a gap between refined taste and customizable aesthetics with trail blazing technology hurdles of on-demand wine crafting and inventory management.
Creating a fresh technology driven brand to appeal to new and younger markets, but seamlessly meeting the refined expectations of the seasoned wine connoisseur.
Vintners spend years training to produce both timeless and seasonal wines- but how do you turn that into an on-demand experience tied to live crush facility inventory? Algorithm game theory at it’s finest to create one of the most involved “Add to Cart” buttons ever devised.
Not only could Bottlest users craft their own custom wine, they could design the label as well. A one-off HTML5 canvas design application where users could create, edit, and store labels and warehouse fulfillment teams could easily print and attach to the users crafted wine order.
Bottlest users became vintners by not only creating their own wine experience, but by allowing their crafted wines and labels to be rated by other users, they could earn credits towards free wine. A truly robust ecommerce solution and unique gig-economy marketplace, de facto, tied into one.
Bottlest users (or ‘vintners’) were escorted through a wine crafting experience where dials and sliders elevated or diluted taste notes of earth versus fruit, oak, sweetness, and body. Less experienced wine crafters could easily be educated on what they were crafting based on not only their personal preferences but also via Bottlest community popularity of specific notes or previous ‘vintners’ creations.
A one of a kind custom labeling component- allowed users to design labels from a library of templates, custom font library, or from scratch via their own imported designs or smart phone camera. The application tied directly to the bottle of wine the user crafted for easy warehouse fulfillment, and secondary marketplace rating and purchasing by fellow Bottlest users.
Onboarding for such a complex solution, made simple. A few clicks between selling a potential user on the value and experience which lay ahead, to sign-up, to crafting their very first red or white wine and label, from scratch.
A feature rich user profile allowing Bottlest users to craft and label wine, track orders, catalog a library of used and unused labels they’ve designed, earn wine credits from wines they’ve crafted in the secondary marketplace, rate other Bottlest user wines and labels, and communicate with and learn from other users and experts.